Turespaña's international advertising campaign: 'Spain in 10 seconds' has been included among the finalists of the 2019 Commercial Communication Effectiveness Awards promoted by the Spanish Association of Advertisers.

This is the twenty-first edition of the awards, for which 203 cases have been submitted in this edition, of which 119 managed by 68 advertisers and 59 agencies have been finalists.

The Turespaña campaign aspires to an award in the Special Category of Internationality. In this special category, nine campaigns were presented, of which six were finalists.

The Effectiveness Awards assess communication and marketing objectives, creative and media strategies, as well as the results of the campaigns. Campaigns are rewarded as a joint action of the advertiser and the advertising agency, which in the case of Turespaña was Ogilvi.

The 'Spain in 10 seconds' campaign was developed between April and November 2018 in 15 international markets through social networks, and with its own website. It targeted the so-called cosmopolitan segment, characterized by greater spending at destination, frequency of trips and less seasonality than other segments.

The campaign was based on projecting thepersonal recommendations, experiences and motivations for visiting Spain of thirteen Spanish celebrities through short videos in selfie format. The participants were: Rafael Nadal; Fernando Alonso; Sergio García; Carolina Marín; Javier Fernández; Agatha Ruiz de la Prada; Elsa Pataki Paz Vega; Juan Mari Arzak; Luis Rojas Marcos; Sara Baras; Tamara Rojo and Plácido Domingo.

The awards, in each of the twelve existing categories, will be awarded on October 24 during a Gala at the Teatro Real in Madrid.