The Spanish Tourism Office in Chicago has begun publishing this month a new digital publication “Meet in Spain” Meetinspainmagazine, dedicated to meeting tourism in Spain and distributed to the main event organizers, media and industry professionals. tourism marketing, as well as the final consumer of the Midwest area covered by the office in the United States.

The digital publication will be published ten times a year, starting this February. In this first issue, the magazine reports on the general characteristics of the MICE industry in Spain (meetings, incentives, conventions and congresses) . In future editions the topics will be more specific and concrete, reporting on the facilities that the cities and regions of Spain grant to the international tourism sector for meetings, unique spaces, incentive packages and seasonal offers.

Another section of the new magazine will disseminate the calendar of cultural events and activities. All the information offered will be made in collaboration with the events and promotional offers in which the Spanish Tourism Office in Chicago participates.

The magazine is one of the latest trends in tourism marketing and a strategy system to promote innovation and technology as a modern promotion and tool of Spanish tourism marketing, which takes the form of workshops, familiarization trips for tour operators and journalists. specialized in tourism, participation in fairs, such as IMEX in Las Vegas and AIBTM in Chicago and networking in cooperation with industry associations MICE.