Spain is a leader in the product sun and beach in its traditional markets in europe, but not so in other products with higher penetration in the territory, especially in the interior. We must therefore maintain the leadership in the product sun and beach, and diversify the value proposition with products that extend the tourist fact beyond the coast and the big cities, such as tourism of the interior, with food or ecotourism.

Lines of action

1. Enhance tourism promotion strategies tailored to typology of .emisores markets
2. Develop a unique value proposition, dynamic and competitive.
3. Develop a model of tourism intelligence based on data.
4. Strengthening of the digital marketing strategy.