Axis 5: Product, marketing and tourist intelligence

Spain is the leader in the sun and beach product in its traditional markets in Europe, but not in other products of greater penetration into the territory, especially in the interior. Therefore, you have to maintain the leadership in the product sun and beach, and diversify the value proposition with products that extend the tourist act beyond the coast and big cities, such as tourism, or very ecotourism.

Lines of action

  1. Empower tourism promotion strategies differentiated market typology .emisores
  2. Develop a unique value proposition, dynamic and competitive.
  3. Developing a tourist intelligence model based on the data.
  4. Strengthening of digital marketing strategy.