Axis 3: Competitive transformation
As a tourist country Spain must maintain its demand competitive, and adapt to the rules that the market imposes in each moment. Therefore, the Sustainable tourism strategy of Spain 2030 should incorporate an axis of competitive transformation that supports the set of mechanisms and lines of action to increase the tourist PIB.
Lines of action
- Strengthen the ecosystem público-privado impetus to the transformation competitive.
- Display a digital strategy for the tourism sector.
- Develop public standards for digital transformation.
- Move the adaptation of existing legislation to the new environment.