A tourist country like spain must retain its competitive requirement, and adapt to the rules that the market imposes. Thus, the strategy of Sustainable Tourism of Spain 2030 should incorporate an axis of competitive transformation that will promote the set of mechanisms and lines of action aimed to increase the GDP.

Lines of action

1. Strengthening the público-privado ecosystem for the promotion of competitive transformation.
2. To deploy a digital strategy for the tourism sector.
3. Develop public policy for the transformation.
4. Help adaptation of the existing rules to the new environment.