The government of Spain, through the secretariat of state of tourism, is developing the strategy of Sustainable Tourism of Spain 2030, a national agenda of tourism to meet the challenges of the sector in the medium and long term, and promote the three pillars of sustainability: socio-economic, environmental and territorial. It has promoted a participatory process are getting the sector and the autonomous communities.
The objective of the new strategy is to lay the foundations of the transformation of the spanish tourism into a sustained and sustainable growth, which will enable us to maintain its position as a world leader. The new model, will be supported in improving the competitiveness and profitability of industry, natural and cultural values spreads destinations, and the equitable distribution of benefits and burdens of tourism.
As a document prior to the design of this strategy of Sustainable Tourism is now presented this report, which defines the strategic guidelines of this new agenda, to analyse the challenges ahead that will face the tourist sector in the next decade.
The future strategy of Sustainable Tourism of Spain 2030 is a compromise and a plan which should contribute to the achievement of the Agenda of the ODS 2030 of United nations.
Spain is a world leader in the tourism sector, and constitutes one of the main pillars of our economy, source of income (provides 11.7 per cent of gdp) and employment generation, used to 12.2 per cent of all in Spain.
It takes 40 years to drive the growth of this sector. Over the last few decades the strategies have been evolving, tourism “ sun and beach ” strategies that focus more on quality. However, the industry now faces new challenges, profound changes in social and productive sectors, which require a new vision and the adoption of new formulas allowing this sector to maintain and strengthen its results.
The strategy proposes a model of growth for the next few years based on the following principles:
Set the objective and the foundations of the Plan defines the five strategic priorities of the new government's Agenda for the tourist industry.
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