Axis 2: Sustainable growth

Spain's tourism power should contribute to create a more prosperous society, inclusive and equal. Tourism as an economic and social engine, must be a lever of sustainable development of the territory, which contributes to stop the depopulation of rural areas and their consequent deterioration, to redistribute prosperity and wealth, protection and promotion of heritage and the environment, and the improvement of the quality of life of citizens.

Technology is a powerful ally that will accelerate the evolution of Spanish tourism model towards a more sustainable model.

Lines of action

  1. Move the balanced development of tourism in the territory.
  2. Boost sustainability as the brand value of tourism Spanish.
  3. Sustainability of demand.
  4. Reduce negative externalities of tourist activity.