The Secretary of State for Tourism continues the Hosts program and calls for a new edition of training for professionals in the tourism sector. As in previous editions, this year the complete catalog of courses will be taught in both Culture of Detail (training in customer service) and Destination in Detail (good practices for the comprehensive improvement of tourist destinations).

In this new edition, a new training platform will begin to be used, with a more current design and that is simpler and more intuitive for students.

Objective and recipients

The Hosts project aims to promote the culture of detail and customer service to improve the perceived quality of Spain as a tourist destination, through two clearly differentiated lines of action: Culture of Detail and Destination in Detail.

The Culture of Detail program aims to cover the existing deficiencies in the tourism sector in terms of customer service, with differentiated content based on two profiles: personnel in contact with the customer and owners or middle managers.

The target audience to which it is directed includes professionals from all subsectors of the Spanish Tourism Quality System (SCTE), among which are accommodation: hotels, rural accommodation and hostels; hospitality: bars and cafes, restaurants, etc.; and other sectors: travel agencies, tourist transport, tourist guides, ski and mountain resorts, shops, car rental, craftsmen, marinas, active tourism companies, conference centers, convention bureaux, OPCs, health tourism services, taxis and other services.

Likewise, professionals from public tourist services such as tourist information offices, beaches, protected natural spaces, local police, urban cleaning services or museums and interpretation centers can benefit from the plan.

In the case of Destination in Detail, the aim is to provide attendees with action guidelines for the implementation of comprehensive actions to improve tourist destinations. The basic content of the course includes beautification, sustainability, accessibility and quality actions to be carried out in the public spaces of tourist destinations. The target audience for this program is made up of all public agents who have powers in planning this type of action (public architects, tourism technicians and local development agents, among others).

Course planning

The Culture of Detail training plan is made up of 10 courses, each lasting one week, five of them aimed at personnel in contact with the client, and another five for owners and middle managers. They cover topics such as knowing the client, keys to customer service, effective communication, working as a team, personnel selection, motivating to improve or promote agreements. Registration is done independently for each course, although interested students may enroll in all courses that are of interest to them (and are intended for their professional profile).

The Culture of Detail courses will be held between April 19 and June 20, as shown in the following tables:

Culture Training Plan

Course	Date	Course	Date
PC1: Know your customer	April 19-25	MI1: Meet the customer	April 19-25
PC2: Keys to customer service	03-09 May	MI2: Starting at the beginning: personnel selection	03-09 May
PC3: Effective communication	May 17-23	MI3: Motivate to improve	May 17-23
PC4: Working as a team	May 31-June 06	MI4: Promote teamwork	May 31-June 06
PC5: What do you recommend?	June 14-20	MI5: Promote Deals	June 14-20

The Destination in Detail program is made up of a single three-week course and will take place between March 15 and April 4, 2018.

The online Host courses are tutored, with students receiving continuous advice from a teacher who will guide them and resolve any doubts that may arise. At the end of each of the courses, students who have passed the proposed activities will obtain a certificate of achievement.

On the website www.anfitrionesturismo.es the training program is available , the course calendar, access to the training platform and all information related to the project.

The registration period for the online Host courses, which is completely free for students, will begin next February 14 and will remain open until the 28th of the same month.

The places available are limited, with 35 being the maximum number of participants admitted to each course. The selection will be made in strict order of registration.

All those interested in participating in the courses must access the training platform online, register and pre-register. On the home page of said platform you will find a help document to carry out this process.

To resolve any questions regarding the courses or access or management of registrations on the new platform, do not hesitate to contact us at anfitriones@tourspain. es